THE D.N.A.®-BASED SUCCESS MODEL
Successful companies have a clear D.N.A.® that aligns internally and resonates externally.
To identify and crystalize your Business' Distinctive Natural Assets (D.N.A.®), we dive into each and every dimension of your brand. Everything currently visible of your company is the result of some fundamental choices made consciously or unconsciously along its existence. We look at the Founders original ambition for the business, the company’s inception, context, its evolution… We interview the current leaders, key managers and a sample of your employees, key partners. We look at communications, identity, press,…
This work is purposely exhaustive and deep as to identify precisely the sources of your company’s value creation engine. We evaluate each component and assess what can be leveraged as an Asset.
Through this process of revelation and assimilation of the company’s core Assets, clarity emerges as the company’s core Raison-d’Etre (most important purpose for existence) and values are (re)discovered, culture gets re-affirmed, strategy gets sharper, leaders and employees alike get a crisper sense of the specific nature of their contribution to the growth and success of the company, this all results in a more effective stance in the marketplace.
With you/your team, we co-create a success-trajectory crafted for your brand-led business to succeed.
Companies are living entities.
From inception on, a company carries the purpose and vision of its Founders in its genetic material and executes it systematically. Just like an individual.
We will help you (re)-discover the source of your Distinctive Natural Assets (D.N.A.®), be it un-articulated or dormant so that you can align with laser-precision your teams under the same principles. Then we help you design the tools for each of them to go think and do in a way that creates value for your company.
The clearer a Leader is about his/her D.N.A.®, the clearer the company 's D.N.A.® will be, the more successful the business will be.
Our proprietary D.N.A.®-approach allows us to access the core of your Business' Distinctive Natural Assets so we can precisely tap in, and activate your company’s unique inner juice.
As a leader, you want to optimize your own leadership influence. Please check D.N.A.® Process for Individuals.
Identification of the core assets of your company valuable today in the business world.
Crystallization of the brand idea. What do you stand for that has value in the market place. We capture it in a concept formulation that makes your brand uniqueness stand out and optimizes value creation.
Dimensionalization of the business through the lens of your brand i.e. Brand Marketing. Key business pillars (units, products, services...) How they each create value for your brand & build up.
Creation and execution of proprietary brand expressions. From visual ID to proprietary brand language and key communications vehicles all contributing to building the valuable difference that your brand offers.
Unleashing the Brand on its success trajectory into the world.